Competitor Overwatch
AI-Powered Competitive Intelligence Platform
Deployed — adopted into daily routine
The Problem
Leadership and marketing had no structured visibility into competitor activity. Raw Google Alerts were a firehose nobody could process. Off-the-shelf tools (Crayon, Klue) are enterprise-priced and serve dashboards nobody opens.
The Solution
A daily competitive-intelligence engine that ingests multi-source signals, deduplicates per competitor via entity resolution, and renders three coordinated outputs: an auto-generated podcast, a branded PDF report with competitor logos and curated imagery, and an email digest.
Key Features
- Cross-source consolidation per competitor (news, social, website changes, events)
- Image scraping + automatic visual relevance selection
- Branded PDF generation with competitor logos via PandaDoc
- Daily podcast generation via ElevenLabs
- Email digest delivered to leadership inboxes
Tech Stack
Outcome
Most successful adoption of all six systems — the daily podcast became part of the marketing team's morning routine. Proved that delivery format (audio habit loop) matters more than data depth for non-technical adoption.
Live Output Samples
Auto-Generated Daily Podcast
“The Unis Spotlight” — a sample episode generated automatically by the system. Same content as the branded PDF, rewritten for audio and voiced via ElevenLabs.
Branded PDF Report
Auto-generated daily report with competitor logos, curated imagery, and per-company intelligence summaries. Generated via PandaDoc. Preview shown above.
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